ABOUT US

Allow us to reintroduce you to PrettyLittleThing, the generation-defining style source for every kind of It Girl. With the belief that elevated fashion essentials should be available to all. From the classic and timeless to the contemporary and cutting edge, designed with you in mind. Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same. This is the next era of PLT, and we’re excited to have you here with us.