ICONIC's velvet-matte colour meets hydration for pillowy-soft and plump lips.

Iconic London might be biased, but we designed Cloud Kiss Matte Lip Mousse in this array of flattering nude shades to be the epitome of luxury for your lips. The weightless, silky ‘whipped’ mousse formula – with a subtle hint of vanilla mint aroma - is like nothing you’ll have ever tried before and is packed with plant-derived vegan collagen, antioxidant rich Matcha Tea and skin-nourishing black cumin seed oil to perfect your pout as you wear it. The buttery soft texture glides over your lips effortlessly, creating a velvety and elegant finish that not only looks kissably soft but feels as comfortable as a cloud all-day.

Matte lipsticks can be notoriously drying and Iconic London's mission at ICONIC HQ is to change that! So, Iconic London perfected the formula to give you that vibrant blur-enchancing colour that’s also ultra-nourishing. Say goodbye to cracked lips – our non-drying formula is all about an ultra-soft, and diffused look that enhances your natural lip shape with its clever precise flock applicator. Lips look fuller with a velvet-soft finish that’s comfortable for all-day wear, wherever you go.

Thanks to the precision flock applicator, you can use Cloud Kiss Matte Lip Mousse alone for a bold statement finish. If you want to create a soft and sultry lip look, try applying the Mousse in the centre of your bottom lip, before pressing lips together and blending out to create a slightly smudged, blurred effect (read: SEXY).

For a stronger, more contoured look, try using a contrasting shade of Fuller Pout Sculpting Lip Liner.

For a 90’s supermodel vibe, pick a complimentary shade of liner and create ultra-sharp definition.